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​Send a Virtual Valentine to show your local love!

We're declaring February "LOVE LOCAL" month for Downtown Northampton!  Join us in this month-long celebration by showing your love for small business, your love for local and your love for our community. You could even find yourself celebrating with an extra $100 in your pocket to spend at your favorite downtown business!
Send a Virtual Valentine!


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Thank you to Downtown Becky Brown of Coldwell Banker for supporting this project and showing her LOVE for LOCAL!



​How it works: 
​-- Click on the link below and write a Virtual Valentine to your favorite downtown business!

-- or if you want to send a hand-written Valentine, drop it in the mail to the DNA, 99 Pleasant Street, Northampton, MA 01060, Attn.: Local Love!

-- Virtual Valentine runs from February 1 through February 28, 2021 -- so be sure to get your notes in by then!

-- Each week, we'll randomly select one lucky love letter author and award them a $100 gift card to the downtown business they love!  Gift card recipients will be contacted each Monday (February 8, 15, 22 and March1).  You may submit multiple love letters, but each person is only eligible to win one (1) gift card over the course of this promotion.


Send a Virtual Valentine!
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  • HOME
  • Who We Are
    • Staff and Board of Directors
    • Sponsors
    • Join the DNA
    • Membership Form
    • Press >
      • Mass Tech Collaborative Grant Award
      • Downtown in the News
    • FAQ
  • What we do
  • Easter & Passover 2023
  • Arts Night Out
  • What's Happening Downtown!
  • MEMBERS
  • Getting Around Downtown
  • Map
  • Contact
  • Newsletter Sign-Up
  • Marketing Assets
  • 12th Annual Northampton Ice Art Festival 2023
  • Resilient Project