The DNA strives to improve the business and cultural strength of Downtown Northampton through investments in programming, beautification, and advocacy.
What does the DNA do?
Maintenance and Beautification: The DNA works with local companies to design, plant and maintain the hanging baskets and island planters that decorate downtown during the spring and summer months. In the winter, the DNA works with a local lighting company to design and hang holiday lights throughout the downtown community. Downtown maintenance is provided by a dedicated City of Northampton employed individual.