Sidewalk Sales Registration
    ​July 25-28, 2019

      It's time for Sidewalk Sales Registration!

    Your participation in this event provides a tremendous opportunity to promote your business by showing appreciation to your loyal customers with terrific deals, as well as to introduce your business to hundreds of potential new customers.

    Dates and Hours
    The hours of Sidewalk Sales are as follows (RAIN or SHINE!):
    Thursday, July 25            10 AM - 7 PM
    Friday, July 26                  10 AM - 7 PM
    ​Saturday, July 27             10 AM - 7 PM
    Sunday, July 28               12 PM - 5 PM

    You may open earlier and you may close later, but  RETAILERS ARE REQUIRED TO BE OPEN THESE HOURS.  No merchandise may be set up on the sidewalks before Thursday, July 25 or after Sunday, July 28.  

    GENERAL INFORMATION
    Participation in Sidewalk Sales is open to all businesses located in Downtown Northampton, and others as invited.  For questions about Sidewalk Sales, please email or call Amy Cahillane at the DNA -- amy@northamptondna.com or (413) 387-5145.

    LOCATION INFORMATION
    The Downtown Northampton Association is awarded a blanket permit for the sidewalks from the DPW for the four days of the event.  Set up of tents and/or tables are not allowed earlier than July 25 or after July 28.  Merchandise may only be sold on the sidewalks July 25-July 28.

    Please do not rent, sublet or allow any other party to use the sidewalk space in front of your establishment.

    All Main Street businesses shall set up in front of their own stores.  For those non-Main Street businesses that want to be placed on Main Street during Sidewalk Sales, site placement will be handled on a first-come, first-served basis by the Sidewalk Sales Committee.  Of course, no business will be placed in front of a competing business.  

    To guarantee a space, please respond by the early registration deadline!

    Please be respectful of the boundaries of your designated sidewalk space.  If there is not room for traffic flow (a direct line along your sidewalk) , and pedestrians are forced onto the street, this will cause a potential safety concern.

    ADVERTISING
    Sidewalk Sales participants will be listed in a multi-page advertisement in the Daily Hampshire Gazette immediately prior to Sidewalk Sales.    You will have the opportunity to buy an ad in this multi-page spread at your own cost.

    In addition, you will receive a high resolution version of the Sidewalk Sales promotional logo to share on your social media and via email.

    If funds exist after administration and permit fees are paid, additional advertising will be purchased to promote the event.  In addition, we will take advantage of any and all free advertising, including social media promotions, to increase foot traffic to this event.

    TENTS AND TABLES
    ​Participating businesses are responsible for providing their own tent (if you choose to have one) and table(s).

    ​If you would like to order a tent from Northampton Rental, you can reach them at (413) 584-5072.  The cost of a 9 x 10 tent from Northampton Rental is $150 (this includes a secure set-up and breakdown of the tent).  Tables may be rented from Northampton Rental for $10 and up.

    If you are using your own tent, please be sure that it is securely tied down in the event of heavy winds or rain.

    ​No permanent alterations or disturbance of the sidewalk or pavement will be permitted.

    INFORMATION FOR FOOD VENDORS
    The City of Northampton requires all participants to comply fully with Board of Health and Building Department rules and regulations regarding proper food handling.  If you have questions, please call the Northampton Board of Health at (413) 587-1214.
    ​SIDEWALK SALES 2019 - PARTICIPATION FORM
    If you would like to participate in Sidewalk Sales as a sidewalk vendor, you must submit this registration form and your participation fee to the Downtown Northampton Association, 99 Pleasant Street, Northampton, MA 01060.  The form may be submitted online, and the participation fee submitted separately.  You may also pay your registration fee online by clicking the paypal link on the homepage of the DNA website.  The Department of Public Works has issued a blanked permit to the DNA.  The DPW will not issue individual permits during Sidewalk Sales.
    ​
    SIDEWALK SALES PARTICIPATION FEES
    By June 15              $150
    After June 15         $175
    DNA Member        $125
    Non-Profit                $50
    If you need to be assigned a location or are interested in a second location, you will be contacted to discuss available locations.
    AGREEMENT
    I understand my obligations as a Sidewalk Sales participant, and I agree to comply with all of the rules and responsibilities set forth in the enclosed information document.
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