The DNA is an organization that seeks to improve the business and cultural strength of Downtown Northampton through investments in programming, beautification, and advocacy.
What does the DNA do?
Maintenance and Beautification:Downtown maintenance is provided by a dedicated City of Northampton employed individual.
Events and Marketing:We will promote and produce signature events for the restaurant and retail community. The DNA will execute a targeted effort to promote and market Downtown Northampton using social media platforms, and additional advertising as funding allows.
Advocacy: The DNA will continue to bring together key partners to move forward with initiatives that are beneficial and healthy for our Downtown.